Every single blog is looking to get more links to their blog and more traffic to their blog. This is where networking comes in to it’s own.
Networking allows you to work together with other blog owners to share their audience with yours and share your audience with theirs, and add a link to each others blog in whatever kind of post you’re collaborating on. It’s beneficial for both you and the person you’re networking with.
This is basically the premise that YouTubers build their audiences on, if you appear in someone else’s videos their audience, if they like you, will subscribe to you too. You’re a friend of the person they already like and they can sample your work before committing, it’s a great soft sell.
You need to be networking with other blogs. It’s probably the most important thing to do for a blog. Networking with other blogs could be anything, here’s a quick list of things you could do to collaborate with other blogs:
- Syndicated Content
- Guest Posting
- Sponsored posts
- Engaging With Their Audience
- Appearing In Their YouTube Videos Or Podcast
- Seminars or Webinars
- Books or eBooks
Now you know what kind of collaboration you want to do with the bloggers you need to find these bloggers to collaborate with. As a disclaimer you will get rejected by 90% of the people you ask. But that 10% will be worth it. The best way of finding bloggers to collaborate with is Google, or lists by other blogs such as ‘Top 100 food bloggers‘ or ‘Top 100 beer blogs‘.
Once you’ve found the bloggers and their contact information send them each a personalised message, don’t just spam them with the same bland email or else your 10% will dwindle to about 2%. Stroke their ego a little, mention a post they published last week, show some passion and explain what you want to do with them. Here’s an example of a good blogger outreach email:
How are you?
I’m writing on behalf of Blogging Friends and I wanted to get in touch to see if you would be interested in a guest post collaboration? I’ve been looking at your blog, I see that you’ve talked about blogging several times already, and think we would be a perfect match.
We would like you to create a post around how to network as a blogger, but we’re open to suggestions!
If this sounds like something you would like to go forward with, let me know. Or, if you have any other ideas!
I look forward to hearing from you,
You can see it’s personalised, it’s mentioned their previous posts, it’s straight to the point, it’s flexible and it opens up the opportunity for further collaborations in the future.
The whole point of this is that you should be networking, collaborating and working with other bloggers to share your audience, improve your ranking on Google and essentially make more money.