You might be thinking you’re doing everything right, your content is amazing, you’re reaching out to other bloggers and your blog looks amazing. But the traffic isn’t coming, you can’t make money from it, you can’t get published on other peoples blogs you think are worse than yours.
If this is you, you are probably unknowingly sabotaging your own blog and blogging career because you’re making vital mistakes that you just don’t know about yet.
It’s not too late to correct them though.
1. Build it and they will come
Incorrect. You can’t just write and expect the audience to come. They’re not coming. They’re waiting for you to tell them about your blog. Blogging isn’t just writing amazing content it’s about marketing amazing content.
2. You obsess over your posts length
Everyone remembers in school when you’re writing an essay and you add those really pointless words just to bump up the word count to hit that minimum the teacher set. Well in blogging you might think that your content should be 500 words or even 5,000 words. But guess what, it doesn’t. If you can say something in 500 words don’t take 5,000 to say it. Use the least amount of words while still getting your point across.
3. You hold back all the good stuff
One way to monetise and possibly the best way to monetise an online blog is to build a resource and sell access to that resource on your blog. But what if I told you you shouldn’t be doing this? If you hold back all the great resources when you’re still growing you won’t be able to reach the mass audience you want and therefore you won’t have as many people to sell these resources to in the future. 100% of nothing is still nothing, 10% of something is still something. Write every post as thought you’re paid at least $200 for it.
4. You think promoting your blog is something you do when you have time
You should be promoting your blog 20% of the time and writing 80% of the time.
This doesn’t mean you should take it completely literally and spend 28 days promoting a post that too you a week to make. But you need to be thinking of promotion every time you hit publish.
5. You need a profile on every single social media platform to promote your blog
Social media isn’t the be all and end all. Granted it can give you a massive boost in traffic and help you build an audience on a familiar platform for your users. But you can’t be everywhere all of the time. Ever heard of vk or baidu or wix or Raptr or Skoob or Ello? Probably not. So you don’t need to be on all social media sites. You just need to be on one or two. Maybe Twitter and YouTube or Snapchat and Instagram.
Focus your energy doing one or two social media sites really well instead of 10 different social media sites just okay. Quality over quantity.
6. Blogging is a hobby
If you’re serious about blogging then you can’t treat it as a hobby. It’s a job, a profession, something that has to be done and something that can make money. Blogging should be done when it has to be done, not when you want it to be done. You have to sacrifice some things to make blogging worthwhile, sleep a little less, stop playing Angry Birds for 2 hours a day. Cut the crap and blog.
7. You try too hard to be original
The first thing you think of is I need a great blog idea that noones ever thought of but everyone in my niche is searching for. Let me tell you now, it doesn’t exist. You should instead follow the 10x philosophy. Use a tool such as BuzzSumo to find a popular post on your competitors website and write your own. Make it 10 times better than their post, feel free to use some of their points but don’t copy the post. Use tried and tested techniques to write your content and grow your blog.
What I’ve said in this blog might have you thinking that I’m a mean person who just wants to have a go at your blog or your blogging style. But if you follow these hints you can become a great blogger. But don’t get down on yourself. Just because you’ve made a couple of mistakes doesn’t mean you can’t be a great blogger. It just means you have a change a couple of things. People make mistakes all day every day, you’ve just got to learn from them. Just remember, every popular blogger has made mistakes before.